~ Pioneer publisher of tourism focused destination web sites since 1997 ~

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byronbay.com Visitor Demographics

The diversity of people, all in one small region, makes Byron an exciting and interesting place to live. This also helps make the region a popular holiday destination.

As a result, the byron-bay.com web site has been able to attract advertisers offering a wide variety of goods &/or services. Both these things allow the byron-bay.com web site to attract the wide variety of people who visit this region.

Our Demographic Survey collected data on the age and sex of our visitors, here's the results as of April '03;

Age (in years)
• 75+ : 2%
• 65 - 74 : 5%
• 55 - 64 : 11%
• 45 - 54 : 18%
• 35 - 44 : 19%
• 25 - 34 : 21%
• 18 - 24 : 16%
• 13 - 18 : 7%
• Prefer not to answer : 1%

Sex
• Female : 64%
• Male : 34%
• Prefer not to answer : 2%

Our 10 Second Survey has collected data on where the respondent is traveling from, here are the 2002, 2003, 2004 & 2005 results to the question, I have, or am about to, visit the region from:

Visiting From	in 2002	in 2003	in 2004	in 2005	in 2006
New South Wales	35%	35%	28%	35%	28%
Another part of Australia	40%	44%	49%	44%	56%
Outside of Australia	25%	21%	23%	21%	16%

Our 10 Second Survey has collected data on who the respondent is traveling with, here are the 2001-2006 results to the question, When I visit the region, I am:

Visitors Are;	in 2001	in 2002	in 2003	in 2004	in 2005	in 2006
With a partner / spouse	36%	31%	33%	33%	29%	36%
With a small group (2-4 people)	22%	16%	23%	20%	16%	17%
An independent traveler (Backpacker)	18%	20%	15%	15%	19%	15%
With my family including children	13%	20%	15%	17%	23%	16%
With a large group (5 or more people)	11%	13%	14%	15%	13%	16%

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