Spell & The Gypsy Collective, a loved and internationally recognised local brand, has come along way since its humble beginnings. The founders of Spell, sisters Isabella (nicknamed Spell) and Elizabeth, began selling handmade jewellery and clothing at the Byron Bay markets. From there, the bohemian brand gained traction and took off.
A far cry from the 4x4 market tent, the Byron Bay boutique at 15 Browning Street is mix of new and old, natural and manmade, the striking space embodies the carefree, gypsy character Spell is known and loved for.
The store’s arbours are made from timber reclaimed from the old Bangalow Bridge – an authentic nod to the history of the Byron region. Alongside the antler light, new hoop lamps adorned with feathers add a DIY element to the space. And, a small kids play area was included to give mums peace-of-mind as they shop.
Finally, a secluded mezzanine level provides shoppers looking for a little more privacy a place to try on Spell’s clothing. This unique shopping experience was designed to make customers feel right at home, as if they were in their own bedroom.
Many of Spell’s loyal customers experience the brand online – whether that be through their active social media accounts, their popular blog, or their online store. The new boutique gives shoppers a tangible experience of the brand, something real and authentic in the heart of Byron Bay.
Welcoming the community to their Murwillumbah brewery at 35 Kite Crescent, they have organised a family friendly event from 11-5, that includes:
Live music by Dos Loona, Holly Tap and Tim Shou
Local food stores by JR Smokehouse, The Backyard Chef and Keith Coffee Shop and Barber
Tours of the brewery every half hour to show the brewing process, their sustainability initiatives and tell their story
Kids area and jumping castle
All profits from the $5 beers will be donated to the local community hospice so that they can continue helping the community.
Stone & Wood have brewed a 'Murbah Swap Beer' to pay tribute to the legendary local story of a semi trailer, carrying pallets of beer, running off the Pacific Highway in 2001. The locals wasted no time in diving in to salvage what they could so that the beer wouldn’t go to waste! This beer will be released at the Open Day.
The Brewery's Managing Director Ben Summons said the reason for this day is to bring the Northern Rivers community together to support a charity which is integral to this area and to give locals the opportunity to see what Stone & Wood does in 'their backyard'.
"We're stoked to partner with Wedgetail Retreat and Tweed Palliative Support, as they share our values and the work they do touches so many families in this community during tough times," said Ben.
"We have two breweries, one in Byron and this one up the road but a lot of locals wouldn’t know we are here in the Murwillumbah industrial estate. As the local brewer, we want to deepen our connection with our community and give them a chance to get to know us and how we do business."
Meredith Dennis, President of Tweed Palliative Support and Wedgetail Retreat community hospice commented that the retreat is the only one of its kind in the State and is not government funded at all by NSW Health.
"We rely on the support from businesses and the community to continue caring for people with cancer or a life-limiting illness and their families in our region. The profits from the day are going to a worthy cause – our busy community hospice, Wedgetail Retreat, based just outside of Murwillumbah," Meredith said.
"I’d encourage everyone to come along and enjoy the entertainment, take a tour of the brewery and try the delicious food and beers. There will be a gold coin donation at the gate and we will also have a stand selling Stone & Wood Pacific Ale Fruit Chutney, beer bread and cheese."
Join Wedgetail Retreat and Tweed Palliative Support at local brewery Stone & Wood’s Open Day on 4 March, to come together to connect with your community, learn more about a local business and to raise money for a charity.
For all the romantics who are looking to celebrate Valentine's Day in Byron Bay on Tuesday the 14th of February, here's a few suggestions if your looking for a nice meal and a place to stay in town.
Aarons @ Byron Guesthouse - a luxurious, adults only 4.5 star guesthouse offering private and relaxing stay. Located just a short stroll to the beautiful beaches of Byron and vast array of local shops, cafes, bars and restaurants.
Beach Suites - Offers a range of stylish boutique studios and large airy apartments. Beach Suites combines discreet personal service, beachfront access and a central location, creating Byron Bay’s most refined accommodation.
The Lord Byron - Located in the heart of Byron Bay, offering quality hotel suites to fully self-contained apartments, guests can relax and enjoy this modern, air-conditioned hotel with its central location offering a quiet tropical atmosphere.
Balcony Bar & Oyster Co - evokes the hippy come surf culture that Byron Bay is famous for. Headed up by award winning Executive Chef & Owner Sean Connolly, the menu boasts simple, honest, seasonal focused food from locally sourced and sustainable produce.
Italian At The Pacific - contemporary Italian byron bay restaurant – offers fresh, generous and distinctive meals in a warm and inviting setting. Our blackboard menu is changed regularly to reflect the produce available to our chef.
Osushi Byron Bay - with a focus on fresh, seasonal ingredients, unique preparation techniques and colourful presentation Japanese cuisine is about much more than just a meal. It is about indulging all the senses, creating food which nourishes the soul and lifts the heart.